WTF Gradient

Conversion Rate Optimisation

Turn visitors into loyal customers

Getting traffic to your Shopify store is only half the battle. The real wins come from turning more of those visitors into buyers and making sure every order is as valuable as possible.


Our conversion rate optimisation (CRO) service is about much more than just lifting your conversion rate. For us, CRO is a broader exercise that focuses on customer experience, increasing average order value, profit per order, and building lifetime value, not just chasing a higher percentage on a dashboard.

Make every visit count, for your business and your customers

We use a mix of data, user behaviour insights, and proven best practice to spot where customers are dropping off, what is stopping them from buying, and what could make them spend more or come back again. Then we test, tweak, and improve your store, focusing on changes that actually move the needle for your commercial goals.


It is easy to increase conversion rate alone, just add an insane offer or deep discount. But that rarely aligns with long term business growth. Our CRO approach is about finding sustainable improvements that create better experiences for your customers and better results for your business.

Analytics setup and performance audits to find conversion blockers

User behaviour analysis using heatmaps and session recordings

A/B and split testing to find out what really works

Checkout and cart optimisation to reduce friction and boost order value

Funnel and landing page improvements for a smoother path to purchase

Strategies to increase average order value and lifetime value

Regular reporting so you know what is working

When CRO makes sense

Conversion rate optimisation is ideal if you are getting traffic but not enough sales, want to get more value from your marketing spend, or know your store could be performing better. It is also a smart move before investing in big design or development changes, as it helps you focus your budget where it matters most.


CRO is not a one off fix. It's about steady, ongoing improvement. We are in it for the long haul, testing and refining your store month after month.

FAQs: The stuff we get asked the most

FAQs: The stuff we get asked the most

01

What does a Shopify agency like We Take Flight actually do?

02

Do you only work with Shopify Plus brands?

03

Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?

04

Do you offer ongoing support after the site is live?

05

Where are you based and do you work with clients outside of Yorkshire?

06

How much does a typical Shopify project cost?

07

Can you help optimise an existing Shopify store rather than rebuild it?

08

Why should I choose We Take Flight over a full-service agency?

01

What does a Shopify agency like We Take Flight actually do?

02

Do you only work with Shopify Plus brands?

03

Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?

04

Do you offer ongoing support after the site is live?

05

Where are you based and do you work with clients outside of Yorkshire?

06

How much does a typical Shopify project cost?

07

Can you help optimise an existing Shopify store rather than rebuild it?

08

Why should I choose We Take Flight over a full-service agency?

WTF Gradient

Conversion Rate Optimisation

Turn visitors into loyal customers

Getting traffic to your Shopify store is only half the battle. The real wins come from turning more of those visitors into buyers and making sure every order is as valuable as possible.


Our conversion rate optimisation (CRO) service is about much more than just lifting your conversion rate. For us, CRO is a broader exercise that focuses on customer experience, increasing average order value, profit per order, and building lifetime value, not just chasing a higher percentage on a dashboard.

Make every visit count, for your business and your customers

We use a mix of data, user behaviour insights, and proven best practice to spot where customers are dropping off, what is stopping them from buying, and what could make them spend more or come back again. Then we test, tweak, and improve your store, focusing on changes that actually move the needle for your commercial goals.


It is easy to increase conversion rate alone, just add an insane offer or deep discount. But that rarely aligns with long term business growth. Our CRO approach is about finding sustainable improvements that create better experiences for your customers and better results for your business.

Analytics setup and performance audits to find conversion blockers

User behaviour analysis using heatmaps and session recordings

A/B and split testing to find out what really works

Checkout and cart optimisation to reduce friction and boost order value

Funnel and landing page improvements for a smoother path to purchase

Strategies to increase average order value and lifetime value

Regular reporting so you know what is working

When CRO makes sense

Conversion rate optimisation is ideal if you are getting traffic but not enough sales, want to get more value from your marketing spend, or know your store could be performing better. It is also a smart move before investing in big design or development changes, as it helps you focus your budget where it matters most.


CRO is not a one off fix. It's about steady, ongoing improvement. We are in it for the long haul, testing and refining your store month after month.

FAQs: The stuff we get asked the most

01

What does a Shopify agency like We Take Flight actually do?

02

Do you only work with Shopify Plus brands?

03

Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?

04

Do you offer ongoing support after the site is live?

05

Where are you based and do you work with clients outside of Yorkshire?

06

How much does a typical Shopify project cost?

07

Can you help optimise an existing Shopify store rather than rebuild it?

08

Why should I choose We Take Flight over a full-service agency?

WTF Gradient

Conversion Rate Optimisation

Turn visitors into loyal customers

Getting traffic to your Shopify store is only half the battle. The real wins come from turning more of those visitors into buyers and making sure every order is as valuable as possible.


Our conversion rate optimisation (CRO) service is about much more than just lifting your conversion rate. For us, CRO is a broader exercise that focuses on customer experience, increasing average order value, profit per order, and building lifetime value, not just chasing a higher percentage on a dashboard.

Make every visit count, for your business and your customers

We use a mix of data, user behaviour insights, and proven best practice to spot where customers are dropping off, what is stopping them from buying, and what could make them spend more or come back again. Then we test, tweak, and improve your store, focusing on changes that actually move the needle for your commercial goals.


It is easy to increase conversion rate alone, just add an insane offer or deep discount. But that rarely aligns with long term business growth. Our CRO approach is about finding sustainable improvements that create better experiences for your customers and better results for your business.

Analytics setup and performance audits to find conversion blockers

User behaviour analysis using heatmaps and session recordings

A/B and split testing to find out what really works

Checkout and cart optimisation to reduce friction and boost order value

Funnel and landing page improvements for a smoother path to purchase

Strategies to increase average order value and lifetime value

Regular reporting so you know what is working

When CRO makes sense

Conversion rate optimisation is ideal if you are getting traffic but not enough sales, want to get more value from your marketing spend, or know your store could be performing better. It is also a smart move before investing in big design or development changes, as it helps you focus your budget where it matters most.


CRO is not a one off fix. It's about steady, ongoing improvement. We are in it for the long haul, testing and refining your store month after month.

Does it work?

Take a look at how we've helped brands like Vidrate and Saicho update their Shopify design, increasing their conversion rates and average order values.

FAQs: The stuff we get asked the most

What does a Shopify agency like We Take Flight actually do?

Do you only work with Shopify Plus brands?

Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?

Do you offer ongoing support after the site is live?

Where are you based and do you work with clients outside of Yorkshire?

How much does a typical Shopify project cost?

Can you help optimise an existing Shopify store rather than rebuild it?

Why should I choose We Take Flight over a full-service agency?