About The Project
Orion Rack Cabinets specialise in high-quality, niche rack solutions for a variety of industries. As their business developed, they recognised the need for a more intuitive and streamlined shopping experience that could support their customers’ specific product requirements.
The Challenge
Orion’s product range includes numerous configurations and options, far exceeding Shopify’s native variant limits.
The previous setup created friction for customers trying to select the right specification, leading to abandoned sessions and lower sales. Additionally, their site structure and product organisation made it harder for users to find exactly what they needed quickly.
Solution
We reorganised Orion’s entire product catalogue to make it easier for customers to browse and compare options.
We also introduced a specialist app to handle product option complexity, giving users a smooth and guided experience without the limitations of Shopify’s default variant system. The new site design delivered a much cleaner user interface, improving both navigation and the overall customer journey from first click to checkout.
The Results
The improvements had an immediate impact.
Orion saw a 26% increase in conversion rate and a 43% rise in average order value, turning a downward performance trend into sustained growth. By making the buying process simpler and more enjoyable, Orion is now in a stronger position to serve both repeat customers and new audiences.
More Works
FAQ
01
What does a Shopify agency like We Take Flight actually do?
02
Do you only work with Shopify Plus brands?
03
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
04
Do you offer ongoing support after the site is live?
05
Where are you based and do you work with clients outside of Yorkshire?
06
How much does a typical Shopify project cost?
07
Can you help optimise an existing Shopify store rather than rebuild it?
08
Why should I choose We Take Flight over a full-service agency?
About The Project
Orion Rack Cabinets specialise in high-quality, niche rack solutions for a variety of industries. As their business developed, they recognised the need for a more intuitive and streamlined shopping experience that could support their customers’ specific product requirements.
The Challenge
Orion’s product range includes numerous configurations and options, far exceeding Shopify’s native variant limits.
The previous setup created friction for customers trying to select the right specification, leading to abandoned sessions and lower sales. Additionally, their site structure and product organisation made it harder for users to find exactly what they needed quickly.
Solution
We reorganised Orion’s entire product catalogue to make it easier for customers to browse and compare options.
We also introduced a specialist app to handle product option complexity, giving users a smooth and guided experience without the limitations of Shopify’s default variant system. The new site design delivered a much cleaner user interface, improving both navigation and the overall customer journey from first click to checkout.
The Results
The improvements had an immediate impact.
Orion saw a 26% increase in conversion rate and a 43% rise in average order value, turning a downward performance trend into sustained growth. By making the buying process simpler and more enjoyable, Orion is now in a stronger position to serve both repeat customers and new audiences.
More Works
FAQ
01
What does a Shopify agency like We Take Flight actually do?
02
Do you only work with Shopify Plus brands?
03
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
04
Do you offer ongoing support after the site is live?
05
Where are you based and do you work with clients outside of Yorkshire?
06
How much does a typical Shopify project cost?
07
Can you help optimise an existing Shopify store rather than rebuild it?
08
Why should I choose We Take Flight over a full-service agency?
About The Project
Orion Rack Cabinets specialise in high-quality, niche rack solutions for a variety of industries. As their business developed, they recognised the need for a more intuitive and streamlined shopping experience that could support their customers’ specific product requirements.
The Challenge
Orion’s product range includes numerous configurations and options, far exceeding Shopify’s native variant limits.
The previous setup created friction for customers trying to select the right specification, leading to abandoned sessions and lower sales. Additionally, their site structure and product organisation made it harder for users to find exactly what they needed quickly.
Solution
We reorganised Orion’s entire product catalogue to make it easier for customers to browse and compare options.
We also introduced a specialist app to handle product option complexity, giving users a smooth and guided experience without the limitations of Shopify’s default variant system. The new site design delivered a much cleaner user interface, improving both navigation and the overall customer journey from first click to checkout.
The Results
The improvements had an immediate impact.
Orion saw a 26% increase in conversion rate and a 43% rise in average order value, turning a downward performance trend into sustained growth. By making the buying process simpler and more enjoyable, Orion is now in a stronger position to serve both repeat customers and new audiences.
More Works
FAQ
What does a Shopify agency like We Take Flight actually do?
Do you only work with Shopify Plus brands?
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
Do you offer ongoing support after the site is live?
Where are you based and do you work with clients outside of Yorkshire?
How much does a typical Shopify project cost?
Can you help optimise an existing Shopify store rather than rebuild it?
Why should I choose We Take Flight over a full-service agency?