2025
Furnishing Top Tier Results for Rose & Walker
Rose & Walker approached us with a clear objective: to raise the roof of their online store's performance
CRO
Shopify
Brief
Despite increasing visitor counts, their conversion rate was way below 1%. As they prepared for a significant investment in paid ads, they knew they needed to fix the leaky bucket in their business.
They needed an optimised website, primed to convert potential customers once they arrived.
Their goal was clear:
Align their site experience with the expectations of their growing customer base and boost sales.
For us, this meant:
Increasing sales by improving the conversion rate to match the growth in visitor traffic.
No problem. Here's how we did it.
Approach
Every conversion rate optimisation (CRO) project starts with a comprehensive review of the website. Our goal was to identify any element that could cause “browsing or purchasing anxiety,” which often leads to abandoned shopping journeys.
Here's how we approached it:
Site Audit: We conducted an extensive review of:
Design and visual hierarchy.
User experience (UX) flow.
Navigation structure.
Collections and product page layouts.
Data-Driven Insights: We analysed heat maps and session recordings to identify where users were dropping off. This meant that we weren't just making guestimates about what was or wasn't working, we had the black and white data in front of us.
Actionable Roadmap: We pulled together what we'd found, and collaborated with Rose & Walker to develop a CRO-focused roadmap that put the most impactful changes at the top of our to-do list.
Our main focus areas were the product pages and navigation.
We had two key outcomes in mind for this bit:
Improve Product Discovery: Ensure customers could find what they needed quickly and intuitively.
Enhance Decision-Making: Provide all the essential information customers need to make purchasing decisions.
Outcomes
The changes we implemented led to significant improvements in both user engagement and sales performance. It's almost as if we know what we're doing:
+77% YoY Conversion Rate Increase: Rose & Walker saw a notable increase in their conversion rate, passing their initial target.
+65% YoY Revenue Increase: Sales grew significantly year-on-year, driven by improved customer journeys, higher average order values, and stronger repeat purchase rates.
Improved On-Site Navigation: Customers navigated the site more efficiently, with fewer drop-offs and faster product discovery.
Enhanced Product Pages: Richer content and clearer layouts reduced friction and built customer confidence.
More Works
FAQ
01
What does a Shopify agency like We Take Flight actually do?
02
Do you only work with Shopify Plus brands?
03
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
04
Do you offer ongoing support after the site is live?
05
Where are you based and do you work with clients outside of Yorkshire?
06
How much does a typical Shopify project cost?
07
Can you help optimise an existing Shopify store rather than rebuild it?
08
Why should I choose We Take Flight over a full-service agency?
2025
Furnishing Top Tier Results for Rose & Walker
Rose & Walker approached us with a clear objective: to raise the roof of their online store's performance
CRO
Shopify
Brief
Despite increasing visitor counts, their conversion rate was way below 1%. As they prepared for a significant investment in paid ads, they knew they needed to fix the leaky bucket in their business.
They needed an optimised website, primed to convert potential customers once they arrived.
Their goal was clear:
Align their site experience with the expectations of their growing customer base and boost sales.
For us, this meant:
Increasing sales by improving the conversion rate to match the growth in visitor traffic.
No problem. Here's how we did it.
Approach
Every conversion rate optimisation (CRO) project starts with a comprehensive review of the website. Our goal was to identify any element that could cause “browsing or purchasing anxiety,” which often leads to abandoned shopping journeys.
Here's how we approached it:
Site Audit: We conducted an extensive review of:
Design and visual hierarchy.
User experience (UX) flow.
Navigation structure.
Collections and product page layouts.
Data-Driven Insights: We analysed heat maps and session recordings to identify where users were dropping off. This meant that we weren't just making guestimates about what was or wasn't working, we had the black and white data in front of us.
Actionable Roadmap: We pulled together what we'd found, and collaborated with Rose & Walker to develop a CRO-focused roadmap that put the most impactful changes at the top of our to-do list.
Our main focus areas were the product pages and navigation.
We had two key outcomes in mind for this bit:
Improve Product Discovery: Ensure customers could find what they needed quickly and intuitively.
Enhance Decision-Making: Provide all the essential information customers need to make purchasing decisions.
Outcomes
The changes we implemented led to significant improvements in both user engagement and sales performance. It's almost as if we know what we're doing:
+77% YoY Conversion Rate Increase: Rose & Walker saw a notable increase in their conversion rate, passing their initial target.
+65% YoY Revenue Increase: Sales grew significantly year-on-year, driven by improved customer journeys, higher average order values, and stronger repeat purchase rates.
Improved On-Site Navigation: Customers navigated the site more efficiently, with fewer drop-offs and faster product discovery.
Enhanced Product Pages: Richer content and clearer layouts reduced friction and built customer confidence.
More Works
FAQ
01
What does a Shopify agency like We Take Flight actually do?
02
Do you only work with Shopify Plus brands?
03
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
04
Do you offer ongoing support after the site is live?
05
Where are you based and do you work with clients outside of Yorkshire?
06
How much does a typical Shopify project cost?
07
Can you help optimise an existing Shopify store rather than rebuild it?
08
Why should I choose We Take Flight over a full-service agency?
2025
Furnishing Top Tier Results for Rose & Walker
Rose & Walker approached us with a clear objective: to raise the roof of their online store's performance
CRO
Shopify
Brief
Despite increasing visitor counts, their conversion rate was way below 1%. As they prepared for a significant investment in paid ads, they knew they needed to fix the leaky bucket in their business.
They needed an optimised website, primed to convert potential customers once they arrived.
Their goal was clear:
Align their site experience with the expectations of their growing customer base and boost sales.
For us, this meant:
Increasing sales by improving the conversion rate to match the growth in visitor traffic.
No problem. Here's how we did it.
Approach
Every conversion rate optimisation (CRO) project starts with a comprehensive review of the website. Our goal was to identify any element that could cause “browsing or purchasing anxiety,” which often leads to abandoned shopping journeys.
Here's how we approached it:
Site Audit: We conducted an extensive review of:
Design and visual hierarchy.
User experience (UX) flow.
Navigation structure.
Collections and product page layouts.
Data-Driven Insights: We analysed heat maps and session recordings to identify where users were dropping off. This meant that we weren't just making guestimates about what was or wasn't working, we had the black and white data in front of us.
Actionable Roadmap: We pulled together what we'd found, and collaborated with Rose & Walker to develop a CRO-focused roadmap that put the most impactful changes at the top of our to-do list.
Our main focus areas were the product pages and navigation.
We had two key outcomes in mind for this bit:
Improve Product Discovery: Ensure customers could find what they needed quickly and intuitively.
Enhance Decision-Making: Provide all the essential information customers need to make purchasing decisions.
Outcomes
The changes we implemented led to significant improvements in both user engagement and sales performance. It's almost as if we know what we're doing:
+77% YoY Conversion Rate Increase: Rose & Walker saw a notable increase in their conversion rate, passing their initial target.
+65% YoY Revenue Increase: Sales grew significantly year-on-year, driven by improved customer journeys, higher average order values, and stronger repeat purchase rates.
Improved On-Site Navigation: Customers navigated the site more efficiently, with fewer drop-offs and faster product discovery.
Enhanced Product Pages: Richer content and clearer layouts reduced friction and built customer confidence.
More Works
FAQ
What does a Shopify agency like We Take Flight actually do?
Do you only work with Shopify Plus brands?
Can you migrate my store from WooCommerce, Magento, or BigCommerce to Shopify?
Do you offer ongoing support after the site is live?
Where are you based and do you work with clients outside of Yorkshire?
How much does a typical Shopify project cost?
Can you help optimise an existing Shopify store rather than rebuild it?
Why should I choose We Take Flight over a full-service agency?