Shopify Design & Build

The Brief is a leading online retailer of gifts, toys, and gadgets. Founded in 2014, the company has grown rapidly in recent years, thanks in part to successful campaigns across Google and TikTok. However, with approximately 5,000 products and 12,000 SKUs, needed a new website that could better organize and present its products, improve conversion rates, and support the company’s continued growth.

The previous website was outdated and difficult to navigate. With so many products, it was challenging for customers to find what they were looking for. Additionally, the website’s conversion rate was below average, and the company was looking to justify investment in new marketing channels but couldn’t do so without confidence the online store would be able to convert.

The Solution

Our team designed and built a new Shopify store that would meet their specific needs. We started by conducting a thorough user experience (UX) audit to identify the pain points of the existing website and develop a better UX for the new website.

One of the biggest challenges was organising the vast product catalog. We worked with the team to develop a new category structure that would be more user-friendly and help customers find the products they were looking with less friction. We also implemented a new filtering system to allow customers to narrow down their results by criteria such as price, brand, and age range.

In addition to improving the UX, we also focused on improving the conversion rate of the new website. We made a number of changes, including:

  • Categories to allow users to filter gifts easily by age and price.
  • Making it easier for customers to add products to their carts and checkout.
  • Offering a variety of payment and shipping options.
  • Implementing a variety of social proof signals, such as trustpilot integration.

The Results

+ 0 %
Increase in Online Sales
+ 0 %
Conversion Rate
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Average Order Value
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What did the client think?